Everyday shampoo suitable for dyed – damaged hair, with PDO extra virgin olive oil from Kalamata and pomegranate, which protect color intensity and grape which strengthens the natural hair defense. Enriched with aloe, silk, provitamin B5 and a special factor for color protection*, it offers hair, cleanliness, hydration, volume and shine.
*This factor is a mixture of i) a concentrated glycolic extract of sunflower seeds and ii) a natural complex of melanin and enzymes (derived from Wasabi japonica) to protect dyed, bleached, permed or natural hair types from the damages of the environment that often result in color fading. So this factor, combined with panthenol, silk amino acids, pomegranate and grape extracts, protects against free radical damage on dyed and natural hair while at the same time rejuvenates and moisturizes the hair to restore it to its natural luminosity. The color lasts longer and the hair regains strength and elasticity. Reducing color fade while providing unique texture is the key to achieve healthy and glamorous looking hair. This unique multifunctional mixture reduces color fade by combining potent botanical derived antioxidants and UV absorbers.