Bodyfarm Pure Olive line with an enduring Beauty Secret, the olive oil. Olive cultivation has a history of over five thousand years in Greece. Since Hippocrates’ time, olive oil has been celebrated for its many healing qualities, especially in treating skin ailments. In ancient times, when soap wasn’t used for personal care, people applied olive oil to their hair and body to cleanse, perfume, and soften them. Olive oil, rich in antioxidants and deeply nourishing, supports skin elasticity and keeps it smooth and soft.